With the socio-economic development, security companies face unprecedented opportunities. China's security manufacturers growing strength, most of the use of direct marketing or cooperation with the way the operation of the project. As the security company's original sales channels of dealers and agents in the context of the development of new industries, but also gradually change its development ideas. In the ever-changing security companies, which opened up a new marketing methods and channels? For this I interviewed several in the channel marketing fruitful, and has its own characteristics of the enterprise.

First of all, we from the sales channels and marketing methods to see the changes in recent years, the author with the following companies to elaborate:

1, Joao: multi-channel common development model

In the sales channels and marketing methods, Joan's positioning is clear, including brand positioning, market positioning, product positioning, customer positioning, the traditional line under the high-end channel to the main project; and the line to the low-end Mainly, strong operation. In the brand marketing, Joan before only "JOOAN" brand, at the beginning of this year officially launched a new brand "ABOWONE", offline channel using the new brand "ABOWONE", online business channels continue to use "Joanna JOOAN" brand. "In the electricity business, Joan and more than electricity to cooperate, such as Taobao Lynx, Jingdong, Amazon, and worked out a unique marketing, that is, visual marketing and emotional marketing. Joan that in the highly competitive market We must do differentiated marketing, the face of civil security in this market segment, Qiao in the full market research on the basis of the product, price, promotional strategy and other aspects of grasp, establish a clear image, the establishment of brand differences And personalized core competitive advantage, and no longer only from the price point of view to attract customers.We have successively, the industry has specialized, security business is not so difficult in the legend, the key is to focus on this.

2, blue interstellar "5 +1" mode of cooperation

Beginning in 2012, Blue Star began to expand the channel. In the industry devaluation "5 +1" channel model and a series of perfect policy. "5 + 1" channel model is the essence of the establishment of each region with five integrators and an agent as the core channel resources, play core integrators and agents of business development advantages to drive a certain area of the flock effect. At the same time, in order to build the whole industry channel market, Blue Star also held a massive "melting future" blue Star City tour. From last year's situation, the blue Star has been established in the provinces and autonomous regions of the "5 +1" channel, with the country more than 100 powerful channels, agents and integrators to establish a cooperation model.

3, DCCS: hard skills, efficient completion of strategic transformation, channel innovation

Since the start of the security business model also have security enterprises to die, the same number of enterprises to face a new face, "mergers and acquisitions" is one of last year's security industry hot words, these powerful combination of enterprises now develop how? Whether it is still adapt to each other in the run-in period, or has long been smooth and open the next section of the new journey?

In the current market environment, relying solely on technology leadership and innovation to maintain the competitiveness of enterprises in the market has become increasingly difficult, and the marketing channel innovation to make up for the development of enterprises, so companies pay more attention to marketing channels In the whole marketing work in the status and role, and the marketing channel construction and management from the strategic level to the marketing strategy to a high degree of awareness, the channel operation capacity as the most important marketing capabilities. DCCS has developed a clear sales strategy since September 2013, requiring all salespeople to clarify the direction of customer business transformation, and other departments of the company have to transform customers to understand and meet customer needs, which is DCCS's full sales strategy. Under the guidance of this strategic thinking, DCCS has become a small number of domestic security enterprises can provide the overall solution.

4, Hanbang Transtech Services: 365 experiential marketing activities

The theme of the Hanbang Hi-Tech event is "365 Experiential Marketing", which will host 365 experiential marketing activities nationwide with the aim of reaching more close contact with users face to face, conveying new products and technologies from Hanbang Gaoke , New projects, new trends, so that users a comprehensive understanding of Hanbang Transtech Services products, so that users of the Hanbang Hi-Tech's corporate culture has a close experience and feelings. Hanbang Hi-Tech has been to promote experiential marketing, and from last year to experience the implementation of marketing to do, in terms of application to allow users to have a comprehensive experience and experience. "